The 45th annual DIRECTV Holiday Bowl will be played Friday, December 27, at 5:00 p.m. at Snapdragon Stadium. The 2024 DIRECTV Holiday Bowl game will match top teams from the ACC against current and former teams from the Pac-12.
The upcoming DIRECTV Holiday Bowl marks the third consecutive year the 101.5 KGB Sky Show follows the game, a fireworks display synchronized to San Diego’s Classic Rock at 101.5 FM and on the free iHeartRadio App.
"We’re excited to announce the 2024 DIRECTV Holiday bowl game date and the return of the 101.5 KGB Sky Show," said Jackie Reed, 2024 president of Sports San Diego. "Last year’s game was fantastic with a strong USC performance over the highly ranked Louisville Cardinals. We can’t wait for this year’s game at our new home at Snapdragon Stadium. The atmosphere will be amazing, a true Holiday Bowl experience, and hopefully another high- scoring shootout."
Last year USC defeated Louisville 42-28 before a crowd of 35,317 at Petco Park.
"101.5 KGB and the entire iHeartRadio group is excited to partner again with the DIRECTV Holiday Bowl. The football match up followed by the KGB Sky Show is a San Diego tradition," said Noreen Ippolito, San Diego Market President of iHeartMedia Markets Group. "This year’s fireworks show – set to music, will create the best game day experience for those living in and visiting San Diego."
In 2024 DIRECTV Holiday Bowl fans will have the opportunity to enjoy several days of bowl game events that include the Snapdragon Bowl Bash – a downtown San Diego Street party, and the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente.
Tickets will first be made available to annual bowl game ticketholders. Tickets will go on sale to the general public in September. To be the first to know when tickets go on sale, sign up for our Snapdragon Stadium Newsletter.
